the act. is the go-to brand for premium eyewear for women who intend to build a capsule collection of timeless eyewear.

Founded in 2023, in London by Maisie Ella Holland, with the passion to create desirable eyewear with the correct lens protection, at a desirable price.

The core values of the brand align with women who wish to shop slower & shop better.
Loved & worn repeatedly by women everywhere, the classic designs are purposely created with the intention to withstand the test of time and be forever in your wardrobe.