ABOUT THE BRAND
the act. is the go-to brand for premium eyewear for women who intend to build a capsule collection of timeless eyewear.
Founded in early 2023, in London, by Maisie Ella Holland, with the passion to create desirable eyewear with the correct lens protection, at a desirable price. The core values of the brand align with women who wish to shop slower & shop better.
"The brand was born out of personal frustration. I found myself constantly saving for designer eyewear, often priced at £300 or more. Like so many women, I’ve always loved sunglasses—but I struggled to find a brand that felt elevated, sat comfortably within my price range, and didn’t compromise on quality.
I spent hours searching for British eyewear brands that could deliver the same feeling as buying designer, but time and time again, I was left disappointed—from the product itself to the packaging and overall experience.
So, I created this brand for women like me. Women who truly appreciate quality and considered design, but know it shouldn’t come with a £300 price tag".
