BRITISH PREMIUM EYEWEAR

EST. LONDON, 2023

ABOUT US

"the act. is the London based, go to brand for premium eyewear. Designed for the modern woman, who intends to build a capsule collection of timeless pieces"

OUR BEST SELLERS

"My frames from the act. are better quality than the other designer pairs I have & come with a much more generous price tag. The small details are never missed, I can't wait to build my collection"